… and How to Get a Pro on Your Side — Without Paying a Penny Upfront
I was recently invited to help with the marketing activation of North Lodge, a beautiful Grade II listed property about to hit the market near Rugby.
And I couldn’t resist using this opportunity to do something a little… different.
We all know video can be powerful (403% more enquiries powerful, to be exact). But not all property videos are created equal.
So, instead of just doing one tour, I produced five short edits of the same property — each in a completely different tone. Almost like caricatures. Why? Because different buyers respond to different things.
Some want facts.
Some want feelings.
Some don’t want anyone influencing them.
And if we want to attract the right buyer — the one who falls in love, makes a strong offer, and gets to exchange — then it’s our job as agents to get out of our comfort zone and speak their language.
That’s how this article came to life.
So, what type of Homebuyer are you?
| Buyer Type | Video Style | Format |
|---|---|---|
| Data-Driven | Presenter-Led: factual | Stats, square footage, EPCs — facts all the way |
| Quick Decision Maker | Dynamic | Fast-paced highlights, key rooms in seconds |
| The Dreamer | Poetic | Cinematic, artistic voiceover — almost like a love letter to the house |
| The Independent | Presenter-Led: Charlie Chaplin | No voiceover, no fluff — just clean visuals with helpful info in the description |
| Lifestyle Lover | Sensorial | Emotive scenes, ambient sound, highlights on senses, textures, materials — makes you feel what it’s like to live there |
It was just a creative exercise. But the reactions I got highlighted something much bigger:
No matter what kind of buyer you are, almost everyone feels the same dread when it comes to…
- Navigating the process
- Negotiating the price
- Competing with other buyers
- Wondering if they’re making a good decision
That’s where we can help.
Introducing: Buyers Representation (LITE)
If you’re unfamiliar with the UK system — estate agents work for the seller. No matter how helpful they seem, their job is to get the best outcome for the person selling the house.
So who’s in your corner?
Our Buyers Representation Lite service flips the script. We work with you to:
✅ Assess whether the home is a good buy
✅ Negotiate the best value — not just the asking price
✅ Make your offer stand out in a competitive market
✅ Visit properties on your behalf if you’re out of area
✅ Give you honest advice with your best interests in mind
You’re still in the driver’s seat. You still get the excitement of the search.
We just handle the parts you probably don’t love.
And here’s the twist:
💰 Our fee can be covered by the savings we secure for you.
So if you’re looking to buy, but not looking to be on your own — we should talk.
Let’s find your dream home, the smart way.
📩 contact@lsproperties.uk
📞 0118 324 80 34
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